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Measure, Build, Test | GROWtalks Montreal

2 years ago, Written by , Posted in Growth Hacking, Montreal, Startup Life
grow talks in Montreal 2013

As an entrepreneur, you should be an expert at growing – growing your company, customer base, profits, etc. Learning this skill is not something that is taught in school, or even books, and that’s why attending conferences like GROWtalks Montreal is so important. It was a one day event filled with 30 min presentations by experts in the field. Here is a summary, with slides and my take aways.


Brant Cooper Brant Cooper
@BrantCooperAuthor, the Lean EntrepreneurCustomer Development on the Innovation Spectrum

Brant Cooper – Innovation #GROWtalks from Dealmaker Media
My take aways:
  • You don’t need 1,000 customers, you just need ONE
  • You want your funnel to be a cylinder, no friction – attract the right customers
  • Identify market segments that live online and build products for them
  • Eliminate friction, get your users to the value proposition smoothly
  • Deliver the experience above expectations, beyond the call of duty
  • What do you have to do to induce passion?
Kate_Rutter Kate Rutter
@katerutterCo-founder of LUXrUX+Lean=Awesome

GROWtalks – UX + Lean = Awesome from Dealmaker Media

My take aways:

  • There’s a difference between UX and UI – beauty without purpose is UI without UX
  • Users -> Needs -> Features -> Product


Laura Fitton Laura Fitton
@PistachioInbound Marketing EvangelistCustomer Acquisition

Customer Acquisition GROWTalks from Laura “@pistachio” Fitton

My take aways:

  • tell a story, create a persona
  • focus on good content, and the traffic will come
  • spam and email blasts are ineffective
  • develop something your customers will thank you for
  • marketing: attract customers by making content people like
  • Marketing should be inherently desirable, so much so that people would be willing to pay you for it


Scott Kvton Scott Kveton
@kvetonCEO Urban AirshipScalable and Repeatable Business models

Scott Kveton Scalable and Repeatable Business Models from Dealmaker Media

My take aways:

  • buy domain names when drunk
  • listen to your customers, not TechCrunch
  • Sell forward, but don’t lie
  • Ship fast, and see if the market is there


Dan Martell

Dan Martell

Dan Martell
@danmartellCEO Clarity.fmArt and Science of Growth Hacking

My take aways:

  • Your product probably sucks, Don’t let that stop you, but I’m just telling you now, your product probably sucks.
  • Spend about 30% of your time measuring analytics and studying behaviour
  • Set your goals on a weekly basis
  • The moment you ask a user for money, things get real
  • Leverage other people’s networks, get creative with APIs and widgets
  • Goal is to accelerate the user “ah-ha” moment by monitoring core user
  • Log everything your users do!
  • Don’t implement growth strategies until you have a great product
  • When you solve a problem the market will pull your product in
  • Real unit of value is: is anyone coming back? Retention is important


Alistair Croll Alistair Croll
@acrollAuthor, Lean AnalyticsWhat Metrics you need to be tracking

Lean Analytics overview from GROWtalk Montreal from Lean Analytics

My take aways:

  • find one key metric that matter for your business
  • Archimedes had taken baths before
  • Causality is a superpower because it lets you change the future
  • Stats 101: know the difference between correlated and causal relationships
  • How do you test? Segments, cohorts, A/B tests, multi-variate testing
  • If it won’t change how you behave, it’s a bad metric


Greg Isenberg Greg Isenberg
@gregisenbergCo-Founder fiveby.tvMillion Dollar Product Mistake


Greg Isenberg: My Million Dollar Product Mistake from Dealmaker Media

My take aways:

  • Don’t allow developers to write copy
  • Put nicotine in your product (make it addictive)
David Nault David Nault
@VentureBuilderEntrepreneur in Residence, iNoviaWhat it Takes to Close your Next Round

My take aways:

  • If you have a great product, you will get funded
  • Know your numbers by heart before pitching to a VC
  • VCs invest in familiar markets, and projects for which a good fit exists, so find a VC that knows your market
  • VC are looking to invest in companies that could potentially be huge
  • VCs are looking for Team, Traction, Technology
  • Not every business is fundable at every moment
  • 80% of returns come from 5% of investments

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